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AI Visibility Overview Spyro 1
Spyro keeps an eye on your competitors so you always know who you’re up against and where you can win. It tracks three kinds of competitor information: the keywords they go after, the topics they cover that you don’t, and how often AI assistants mention them instead of you.

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Why use it

Know your rivals

See who really competes with you for searches and AI recommendations.

Find keyword ideas

Discover the keywords competitors target so you can target them too.

Spot content gaps

Find topics your competitors cover that you’re missing.

Win inside AI

See which rivals AI assistants recommend, and close the gap.

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Where to find competitor information

Competitor data shows up in a few places, depending on what you want to know.

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Your competitor list

Open Settings and go to Competitors. Here you’ll see the competitors Spyro has found for you - it discovers them automatically as it runs keyword and search analysis - plus any you add yourself. Next to each one, you’ll see how many keywords you share, which is a quick sign of how directly you compete. You can add or remove competitors at any time.
The list shows a shared-keyword count (for example, “12 shared keywords”). To see the actual keywords and a deeper breakdown, ask the AI agent (below).

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Competitor keywords - ask the AI agent

For a closer look, just ask the AI agent in plain English:
  • “Who are my competitors for [topic]?” - Spyro runs a live Google search and lists the top sites ranking for that topic, with an estimate of how strong each one is.
  • “What keywords does [a competitor’s website] target?” - Spyro looks at that competitor’s pages and pulls out the keywords they appear to be going after.
This shows what a competitor is aiming for, based on their own pages - a great way to find ideas you might be missing.

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Content gaps become article ideas

When Spyro plans your content in the content calendar, it looks at what your competitors cover that you don’t and turns those gaps into blog topic suggestions. So your competitor research quietly feeds your content plan.

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How often AI recommends them

On the AI visibility page, the Competitors ranking shows which rival brands AI assistants mention for your buyer questions, how your share of voice compares, and whether you’re gaining or losing ground. The tracking prompts view even shows which competitor websites get cited for each question.

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How to use it

1

Build your competitor list

Open Settings → Competitors. Add the rivals you care about, or let Spyro keep finding them for you.
2

Research their keywords

Ask the AI agent who ranks for a topic, or what keywords a specific competitor targets.
3

Check who AI recommends

Open AI visibility to see the competitor ranking and your share of voice.
4

Turn gaps into content

Let the content calendar suggest topics from competitor gaps, then write and publish them with the AI writer.

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What to expect

  • The competitor list shows a shared-keyword count, not the full list - ask the agent when you want the details.
  • Keyword research runs on demand, so you always get fresh results.
  • Competitor AI citations need tracking prompts first; they fill in after the next check (Spyro checks every week).
  • Your competitor list grows over time as Spyro learns your market.

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Tips

  • Start with 3-5 close competitors so the comparisons stay meaningful.
  • When a rival outranks you inside AI, open AI visibility and study the questions they win.
  • Treat competitor content gaps as your next article ideas.