Competitors

Spyro keeps an eye on your competitors so you always know who you’re up against and where you can win. It tracks three kinds of competitor information: the keywords they go after, the topics they cover that you don’t, and how often AI assistants mention them instead of you.

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Why use it

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Where to find competitor information

Competitor data shows up in a few places, depending on what you want to know.

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Competitor Research dashboard

The main place to run a structured keyword gap analysis is the Competitor research dashboard inside your workspace. Open it from the sidebar, start a scan with up to 5 competitor domains per scan, and Spyro compares your keyword rankings against theirs. The scan produces an overview of how you stack up and a detailed Content gaps view that splits keywords into gaps, shared terms, and quick wins. You can run additional scans later with another set of up to 5 competitor domains.

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Your competitor list

Open Settings and go to Competitors. Here you’ll see the competitors Spyro has found for you - it discovers them automatically as it runs keyword and search analysis - plus any you add yourself. Next to each one, you’ll see how many keywords you share, which is a quick sign of how directly you compete. You can add or remove competitors at any time.

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Competitor keywords - ask the AI agent

For a closer look, just ask the AI agent in plain English:

• “Who are my competitors for [topic]?” - Spyro runs a live Google search and lists the top sites ranking for that topic, with an estimate of how strong each one is.
• “What keywords does [a competitor’s website] target?” - Spyro looks at that competitor’s pages and pulls out the keywords they appear to be going after.

This shows what a competitor is aiming for, based on their own pages - a great way to find ideas you might be missing.

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Content gaps become article ideas

When Spyro plans your content in the content calendar, it looks at what your competitors cover that you don’t and turns those gaps into blog topic suggestions. The structured Content gaps tab inside Competitor Research gives you the full keyword-level view of these gaps; the calendar integration is a downstream effect of the same data.

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How often AI recommends them

On the AI visibility page, the Competitors ranking shows which rival brands AI assistants mention for your buyer questions, how your share of voice compares, and whether you’re gaining or losing ground. The tracking prompts view even shows which competitor websites get cited for each question.

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Running a Keyword Gap Analysis scan

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Starting a scan

Open Competitor research from the sidebar and start a new scan. Enter 1 to 5 competitor domains — your own domain is excluded automatically. Then set your market:

• Location and language — where and in what language to look for rankings.
• Competitor ranking position — how deep into search results to look (top 10, 20, 50, or 100 positions).
• Minimum search volume — optionally ignore very low-volume keywords.
• Maximum keyword difficulty — optionally cap results by difficulty score.
• Include subdomains — whether to include subdomains in competitor analysis.

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Credit cost

Each competitor domain costs 150 credits. For example, scanning 3 competitors uses 450 credits. Spyro checks that you have enough credits before the scan starts. If you don’t have enough, the scan is blocked with a message showing how many credits you need and how many you have left. Credits are charged after a successful scan completes. If a scan fails, you are not charged.

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What happens while the scan runs

The scan runs in the background. When it finishes, the Overview tab loads automatically.

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Overview results

The overview shows your domain compared to each competitor, with key metrics like organic keywords, top-10 keywords, and estimated traffic per month. It also includes an AI-generated verdict on the competitive landscape and topic-gap cluster cards that highlight areas where competitors outrank you.

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Content Gaps

Click the Content gaps tab to see the full keyword table. Results are split into three bucket tabs:

• Gaps — keywords competitors rank for that you don’t.
• Shared — keywords both you and your competitors rank for.
• Quick wins — gap keywords where at least one competitor ranks in the top 10 and you rank lower or not at all.

Each keyword row shows volume, CPC, difficulty, intent, your rank, each competitor’s rank, and the best competitor position and URL.

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Topic clusters

Spyro groups gap keywords into AI-generated topic clusters to help you plan content. Clusters only form when there are at least 8 gap keywords, and up to 6 clusters are shown. You can filter the keyword table by clicking a cluster chip.

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Actions

From the keyword table you can:

• Write article — jump straight to the AI writer with that keyword.
• Track keyword — add the keyword to your rank tracker.
• Export to CSV — download the full keyword table for offline analysis.

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Limits

• Maximum 5 competitors per scan.
• Maximum 2,000 keyword rows stored per scan.

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How to use it

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What to expect

• The competitor list shows a shared-keyword count, not the full list - ask the agent when you want the details.
• Keyword research runs on demand, so you always get fresh results.
• Competitor AI citations need tracking prompts first; they fill in after the next check (Spyro checks every week).
• Your competitor list grows over time as Spyro learns your market.

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Tips

• Start with 3-5 close competitors so the comparisons stay meaningful.
• When a rival outranks you inside AI, open AI visibility and study the questions they win.
• Treat competitor content gaps as your next article ideas.

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